Wednesday, August 8, 2012

Urban Decay 24/7 Waterproof Liquid Eyeliner Review

So I am on the hunt for a new liquid liner. There are so many new ones on the market lately I had to branch out and try something new. Marching into Sephora I went to see what they would recommend and I walked out with this.

It has a brush tip applicator.
(I learn to how to make my camera focus!!!!)

The brush tip is fairly easy to manuver except the fact that it sometimes leaves patches of product which can be a problem. I have to keep still for the product to dry in those areas or else it would smudge.

My biggest problem with this eyeliner is it is extremely flakey.

With makeup remover, it didn't wipe off... it flaked off and not on my cotton pad... flaked off on my lashes and around my eyes.

Below is a demonstration on my hand.

This is with one swipe. It doesn't look so bad on your hand but if this was around my eye, I would have bits and pieces of eyeliner fallen in my eye and that is just unacceptable...

As for the longevity of this eyeliner, this is what happened after a few hours of wear.

I was just running errands so I wasn't wearing any other makeup except eyeliner. You can see the eyeliner has flaked off near my inner corner and closest to the lash line.

I would say for the average person, if you NEVER touch your eye during the day. (no rubbing!) it will last throughout most of your day. However considering it is marketed as a 24/7 eyeliner it does not deliver.

I rubbed the inner corner of my eye and this is what happened.
(Please excuse the hair)

The formulation of this product causes it to dry and become flakey. I have noticed that more waterproof liners then to have this consistency. Putting the lasting power aside, having an eyeliner that flakes off when you remove seems dangerous. I much rather have an eyeliner that melts off with makeup remover (like every other eyeliner I ever tried) than flake off and cause little black dots all around my eyes.

Packaging: 8/10 (I like that the product is in the tube where you dip into the product)
Price: $19
Results: 2/10 (Flakey)
Longevity: 5/10
Scent and Texture: 6/10 (no scent but Brush tip doesn't apply evenly)
Repurchase: No
Holy Grail: No


  1. Oh my, this looks horrible! What a let down from UD! You should return this to Sephora for an exchange or refund!!

    1. I did! Someone recommended the Kat Von D tattoo liner to me... I had to return that also x.x trying out the MUFE one now...

  2. I had the same problem with this liner! It would flake off and leave little black specks on my face. A total let down!


  3. Oh man! I use Stila, stay all day waterproof liquid eyeliner. This product is amazing, it's a pen, the point is very fine so it's easy to apply. Removal is easy too, no flaking at all! First time visiting your blog from the blog hop, and these are some great product reviews, and I'm always looking to try something new. Following you and hope you'll stop by!

    1. Welcome!! My friend swears by the stila Pen liner, I myself am not a big fan of pen applicators... I like to do one straight line across my lids and I find with pen liners, there isn't enough product on the pen. It is just a matter of personal preference.

  4. I am so happy I found this blog it has so many great tips and I WILL TRYING this tonight!
    Thank you for your help :)

  5. Found you via the Blog Hop and now your newest follower :)

  6. Found you through Blog Love Therapy! Followed!

    Follow Back?
    We will be doing a giveaway (including the Urban Decay Naked 2) once we reach 150 followers!

    -Kendall & Tiana

  7. I hate, hate, and hate flakey liners! This has been on my wantlist for a while, but it's definitely been scratched out now. Thanks for the great review!


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