Not all black mascaras are alike. This one has a deeper black than your typical drugstore black mascara.
It also has a very wet formula which I love. I have never been a fan of dry formulas.
It does very well at lengthening and thickening my lashes. The only bad negative about this mascara is it doesn't hold a curl too well.
Overall I really enjoyed this mascara. I would probably not repurchase because i have so many to go through and so many more I want to try however this is a mascara I would urge you to try.