It's kind of dark tint but blends well into the skin. It has a very dewy finish and takes a little while to set. I don't think it is a very long lasting bb creme, 2-3 hours on my normal/combo T zone. I mostly apply this to my T-zone. It doesn't cover blemishes but does cover hyper pigmentation just fine.
I use my fingers to apply it. I use to use a brush but it became too much of a hassle.
Overall I really like this BB creme but I will moat likely not repurchase it because I have a bunch of others to go thru and it doesn't last as long as I would like. I did thoroughly enjoy this product and will use it to the very end.